my Story
Beauty Meets Strategy
I learned Marketing from Women in my Treatment chair.
I spent decades in the beauty industry, with women sitting in my treatment chair telling me what they wanted, what bothered them, what they had tried, and what they were willing to spend money on.
Today, I use those conversations in a completely different chair. I research buyers, find the angles competitors miss, and turn what people actually care about into creative strategy for Meta ads.
Meet Melanie
Owner + Strategist
Nailing single motherhood, traveling whenever I can, and always looking for a little magic. I believe in manifestation, Mother Nature, and the power of a really good idea.
After 30+ years in the beauty industry, I traded the treatment chair for digital marketing and creative strategy. Turns out, decades of listening to women talk about what they want, worry about, try, buy, and recommend is pretty useful when your job is figuring out what makes an ad sell.
Outside of work, you’ll find me chasing sunshine, good food, beautiful places, and new ideas. I love nature, plants, crystals, and anything that makes life feel a little more magical.
P.S. I passionately adore dogs. That’s me with Luna †, the gentlest soul I’ve ever known. And yes, I’m a cat person too.
a few of my favorite things
What I Adore
Dogs
Favorite plants
Cacao, Aloë Vera, Cactus
Couldn’t live without
Delicious food
Bucket list destinations
Indonesia, Guatemala, Australia
Favorite crystals
Jade, Turquoise, Amethyst
Favorite fruits
Açaí, Guava, Strawberry
Favorite flower
Lotus, Rose, Bougainvillea
What I love
Islands, Sunshine, Nature, AI
How I got here
01. Beauty
I spent 30+ years in the beauty industry, working closely with women and learning what they really want, worry about, and spend money on.
02. Marketing
My love of creativity pulled me online, from WordPress and email to social media, AI, and eventually paid advertising.
03. Meta Ads
Meta brought together psychology, creativity, and data. I became obsessed with what makes one ad sell and another flop.
04. Strategy
Today, I turn customer research into angles, hooks, and ad concepts, then use performance data to find what to test next.
Our Values
Dedication
Single motherhood taught me dedication on another level. I bring that same commitment to every brand I work with.
Integrity
I’ll tell you what I think, what the data says, and what I’d do next. Even when it’s not the answer you expected.
Collaboration
The best work comes from working together. You know your brand. I bring strategy. Together, we create better ideas.
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